For women coaches and consultants selling $2K–$50K+ offers.
Get great at selling and fluent in AI… at the same time.
Most premium offers don't lose on price. They lose because even a brilliant expert can't say in plain words why her offer is worth $10,000.
We build your exact words with AI and coach you through real calls — so you close more of the calls you're already taking, and get fluent in AI while you do it.
Free, 30 minutes, with Lauren Shaw. You'll leave with 3 specific fixes you can use on your very next call.
Most experts don't lose the sale on price. They lose it in the 2 minutes they spend explaining what they do.
You get on a Zoom call with someone who already wants what you sell. And then:
You ramble right past the moment they were ready to say yes.
You defend your price instead of simply naming it.
You hear "let me think about it."
Then you never hear from them again.
That call is gone. You don't get a second one.
Here's what you get instead.
The exact words
For every phase of the call.
A close rate that matches your expertise
Not one that embarrasses it.
AI fluency, no course required
You'll just have it.
Weeks, not quarters
Breakthroughs measured in calls.
You're not bad at sales. You're just too close to your own genius.
Inside the jar, you can't read the label. We build the AI that translates your magic.
Here's what we see over and over: the better you are at what you do, the harder it is to explain simply.
You know too much. So when a warm buyer asks what you do, you can't find the three sentences that matter inside the two hundred you could say.
You over-explain. She gets overwhelmed. She "thinks about it."
We call it the Curse of the Expert, and it has nothing to do with whether you're good at your job.
It's a words problem, not a talent problem. And words are fixable.
We're Lauren Shaw and Lauren Capwell.
- Lauren Shaw leads the sales methodology.
- Lauren Capwell builds the AI.
Between us, we've helped hundreds of high-integrity women get paid more for their brilliance.
This works on women who've already tried everything else.
"On a different level to everything else."
Sarah improved her close rate 40% over 10 calls in a single month.
She'd already done loads of sales coaching before us.
Extra revenue, in one month.
Sarah M.
Her highest-paying client ever. After 20 years in business.
Maya had been doing this two decades.
She enrolled a $25,000 client.
One client. Her biggest yet.
Maya N.
"It feels like I'm gaming the system."
The exact words from Jaime's AI-built script came out of her client's mouth on the call.
Her script, repeated back to her.
Jaime R.
Here's exactly how this works.
Get the words.
Our AI builds your Signature Sales Script, customized to your offer, your voice, and your buyer.
You never stare at a blank page.
Use them on real calls.
Your personal AI sales coach preps you before each call and debriefs you after.
Real conversations, real feedback, immediately.
Keep what works.
The wins turn into instinct.
And the words that closed the call become the words in your marketing.
Every call counts twice.
Once toward the client you're closing.
Once toward the skills you're compounding.
Here's what that looks like in real life.
You finish a sales call. Your AI coach drafts the follow-up email.
And it asks for the sale more directly than you ever would have.
You send it anyway, exactly as written. And she says yes.
Now you know something no course could have taught you: the version you would have sent was too careful.
And careful was costing you money.
Next time, you write it that way yourself.
That's why this moves so fast.
You're not studying sales. You're winning sales, and the wins do the teaching.
Your AI sales coach isn't ChatGPT with a nice prompt.
It's trained on the seven moments where premium sales are won or lost.
- Discovery
- The close
- The Bridge (what we use instead of a pitch)
- The follow-up
- The investment conversation
- Lead generation
- Navigating concerns
It tells you what to say, how to say it, and when.
And no, this isn't an AI course.
You get fluent the only way anyone actually does: by using AI every single day on something with money attached to it.
Drafting your follow-ups. Prepping your discovery questions. Pressure-testing your Bridge.
Our clients arrive wanting to finally "get" AI. They leave using it like a second brain.
The fastest money in your business is already on your calendar.
Taking 10+ calls a month?
A small lift across that volume is several extra premium clients every single month.
You don't need more leads. You need a better conversion on the ones you've already got.
Taking 2 to 5?
Then a single call might carry half or a quarter of your month's revenue.
"I'll get better with practice" is the most expensive plan available to you.
Your Next Step
The 3 Tiny Tweaks Call
30 minutes with Lauren Shaw. Free. No pitch deck, no slides.
I'll walk through your actual sales call with you. The real one, the way you run it now.
And I'll find the 3 places you're losing money.
Not vague feedback. 3 specific spots.
Then I'll give you the tiny tweak that fixes each one, so you can use them on your very next call.
These are usually small things. One different question in discovery. One sentence moved earlier. One line in your follow-up email.
That's the difference between "I need to think about it" and "take my money."
What you walk away with:
- The 3 specific moments your calls are leaking revenue
- The exact tweak for each one, in your words
- A clear read on whether we're a fit to work together, and a straight answer if we're not
If your premium prospects keep saying "let me think about it," this call is the right next move.
If we're a fit, here's the path.
Phase 1
The Sales Call Makeover
You clear what's in the way, and our AI builds your full Signature Sales Script section by section: rapport, discovery, the Bridge, the temperature check, the invitation.
By week four you've practiced your script with a partner and used your words on real calls.
You'll also take the exact language from your script straight into your marketing.
Phase 2
The Sales Breakthrough Experience
Objection mastery, the anti-ghosting follow-up system, and lead generation.
Plus the systems that make all of it repeatable without you.
Weekly coaching calls. Call reviews. Like-minded and supportive community of women.
We'll answer any questions about this on your call.
Why your sales call is the foundation of your marketing
Almost everyone has this backwards.
The thinking usually goes:
I need more leads. Once I have more people on calls, I'll figure out what to say to them.
But think about it for a second. If you can't clearly explain your value to one warm human being who is already interested and already wants to buy, how is a caption going to do it for a stranger who's never heard of you?
Your sales conversation is the foundation of your marketing. Not the other way around.
Here's what happens when our clients nail their words on the call: they take those exact phrases and put them into their emails. Their Linkedin and Instagram posts. The way they introduce themselves at networking events.
And their pipeline starts filling with the right people.
Fix the call, and the marketing fixes itself. It doesn't work in reverse.
Confidence isn't a personality trait
Confidence on a sales call isn't a personality upgrade you have to earn.
It's what shows up automatically when you know exactly what to say, how to say it, and when.
Our clients tell us the calls they used to overthink are now the part of the week they look forward to. Not because they became different people, but because they stopped improvising.
Questions we get
What is the 3 Tiny Tweaks Call?
It's a free 30-minute call with Lauren Shaw, co-founder of The Sales Breakthrough Experience. She reviews how you currently run your sales calls, identifies the 3 specific places you're losing money, and gives you a tiny, high-leverage tweak to fix each one. You can use them on your very next call.
Who is this for?
Women coaches and consultants selling offers between $2,000 and $50,000+ who are already taking sales calls and already closing some of them.
This isn't for anyone who doesn't have a proven offer. It's high-leverage tweaks to a sales process that already works, so it converts at a rate that matches your expertise.
Does the AI do the selling for me?
No. At premium prices, people buy people. Real human connection closes those deals, and nothing replaces you in that conversation.
Your AI sales coach makes you the person they buy. It tells you what to say, how to say it, and when, then gives you feedback on your real calls so the skill becomes yours faster.
How is this different from other sales training?
Two ways. First, speed. Most sales coaching promises steady growth over months or years. Because your AI coach gives you feedback on every real call, our clients see breakthroughs measured in calls, not quarters.
Second, you get 2 skills for the price of one set of hours. You get great at premium sales, and you get fluent in AI at the same time, because the AI is how the sales training gets delivered.
Not ready for a call? Start here.
The Quantum Breakthrough Gem: Identify the #1 story you're telling yourself that's blocking you from selling more and get the shift to release it for good!
Your email address, nothing else.