For women coaches and consultants selling 2K–50K+ offers.
Get great at selling and fluent in AI… at the same time.
Most premium offers don't lose on price. They lose because even a brilliant expert can't say in plain words why her offer is worth $10,000.
We build your exact words with AI and coach you through real calls — so you close more of the calls you're already taking, and get fluent in AI while you do it.
Free, 45 minutes, with Lauren Shaw. You'll leave with 3 specific fixes to get more sales over the finish line.
Most experts don't lose the sale on price. They lose it in the 2 minutes they spend explaining what they do.
You get on a Zoom call with someone who already wants what you sell. And then:
You ramble right past the moment they were ready to say yes.
You defend your price instead of simply naming it.
You hear "let me think about it."
Then you never hear from them again.
That call is gone. You don't get a second one.
Here's what you get instead.
The exact words
For every phase of the call.
A close rate that matches your expertise
Not one that embarrasses it.
AI fluency, no course required
You'll just have it.
Weeks, not quarters
Breakthroughs measured in calls.
You're not bad at sales. You're just too close to your own genius.
Inside the jar, you can't read the label. We build the AI that translates your magic.
Here's what we see over and over: the better you are at what you do, the harder it is to explain simply.
You know too much. So when a buyer asks what you do, you can't find the 3 sentences that matter inside the 200 you could say.
You over-explain. She gets overwhelmed. She "thinks about it."
We call it the Curse of the Expert, and it has nothing to do with whether you're good at your job.
It's a words problem, not a talent problem. And words are fixable.
We're Lauren Shaw and Lauren Capwell.
- Lauren Shaw leads the sales methodology.
- Lauren Capwell builds the AI.
Between us, we've helped hundreds of high-integrity women get paid more for their brilliance.
This works on women who've already tried everything else.
These are women who already had the expertise and the calls. The only thing that changed was the conversation.
The money moves fast
When the pitch gets clear, the numbers move within weeks. Nothing about the offer or the delivery changed.
15 new clients in 3 weeks
"They over delivered in a way that I was like, wow. Mic drop. 15 clients in 3 weeks."
Keri-Lynne S.
+$16,000 in one month
"I saw a 40% improvement in closes over 10 calls last month. I have done loads of sales coaching and this was on a different level to everything else."
Sarah M.
Sales up 35% this year
"Oh my gosh, so much has shifted. I don't feel like I'm just floundering out there. I was just looking at Stripe and it said my sales are up 35% this year. Nothing in my life is the same. I know that a lot of that is about working with The Laurens."
Stacey S.
$25,000. Her highest price ever.
"I enrolled my highest paying client EVER at $25,000 after over 20 years in business."
Maya N.
You don't have to overhaul anything
We go into your recorded calls, find the moments the deal slips, and hand back a few tiny tweaks. That's usually the whole fix.
Tiny tweaks, massive difference
"They went into my Read AI and studied all the calls. They did all the work. And then they came back and said, 'These are the tweaks that we want you to make.' I'm just loving every second of it because I've made a lot of really good changes to my sales process and it's all working."
Keri-Lynne S.
$100K in sales training. This is what worked.
"I've taken a lot of sales training over the years. Probably $100,000 worth. I have really invested in this and I wasn't getting any better. Just a whole lot of tactics that didn't work for me. And The Laurens' was the thing that made the difference. And I closed a $10,000 sale right after our session, my highest ever."
Kathy G.
Your AI sales coach keeps working after we're done
The call flow is built in your own voice, so you never sound scripted. The coach stays with you call after call.
2X the sales calls, 45% more income
"Before using my custom Sales Coach Gem, my outreach felt misaligned, and I was booking half the number of sales calls I am now. The tangible results are clear: I am now booking twice as many sales calls, and I've increased my overall income by a solid 45% since bringing my custom Gem into the fold."
Tricia S.
Word for word
"It feels like I'm gaming the system."
The exact words from Jaime's AI-built script came out of her client's mouth on the call.
Jaime R.
A follow-up email that closed $25,000
Heather worked with her Sales Coach Gem on a tricky follow-up email after a prospect hesitated, and closed the $25,000 sale right after.
Heather C.
Landed an engineering firm client
"I've been talking to my Sales Coach Gem nonstop. I just signed a client with an engineering firm. I put the transcript in and asked, 'What did I miss?' It definitely helped me land it, so I'm very grateful."
Sophia E.
The price stops being the hard part
When the flow and the energy line up, the money conversation gets short. Prospects stop pushing back on the number.
$45,000. Her biggest and easiest sale yet.
"I just had one of the biggest sales in my business: a $45,000 project. It was the shortest, easiest sales cycle and close. There were no objections. I dropped the price, and it's like the first time no one's ever blinked at my price. It's insane. It's honestly completely transformed my entire sales process and my level of confidence. I was terrified before every sales call and now I'm actually kind of excited."
Amanda R.
Raised prices, objections gone
"It changed my entire price model to be of better service, and my close rate has shot up. Objections are gone because I've so dialed in on my impact with confidence that people are like 'I'll make it work' financially."
Gabby J.
Here's exactly how this works.
Get the words.
Our AI builds your Signature Sales Script, customized to your offer, your voice, and your buyer.
You never stare at a blank page.
Use them on real calls.
Your personal AI sales coach preps you before each call and debriefs you after.
Real conversations, real feedback, immediately.
Keep what works.
The wins turn into instinct.
And the words that closed the call become the words in your marketing.
Every call counts twice.
Once toward the client you're closing.
Once toward the skills you're compounding.
Here's what that looks like in real life.
You finish a sales call. Your AI coach drafts the follow-up email.
And it asks for the sale more directly than you ever would have.
You send it anyway, exactly as written. And she says yes.
Now you know something no course could have taught you: the version you would have sent was too careful.
And careful was costing you money.
Next time, you write it that way yourself.
That's why this moves so fast.
You're not studying sales. You're winning sales, and the wins do the teaching.
Your AI sales coach isn't ChatGPT with a nice prompt.
It's trained on the seven moments where premium sales are won or lost.
- Discovery
- The close
- The Bridge (what we use instead of a pitch)
- The follow-up
- The investment conversation
- Lead generation
- Navigating concerns
It tells you what to say, how to say it, and when.
And no, this isn't an AI course.
You get fluent the only way anyone actually does: by using AI every single day on something with money attached to it.
Drafting your follow-ups. Prepping your discovery questions. Pressure-testing your Bridge.
Our clients arrive wanting to finally "get" AI. They leave using it like a second brain.
The fastest money in your business is already on your calendar.
Taking 10+ calls a month?
A small lift across that volume is several extra premium clients every single month.
You don't need more leads. You need a better conversion on the ones you've already got.
Taking 2 to 5?
Then a single call might carry half or a quarter of your month's revenue.
"I'll get better with practice" is the most expensive plan available to you.
Your Next Step
The Sales Breakthrough Call
45 minutes with Lauren Shaw.
I'll walk through your actual sales call with you. The real one, the way you run it now.
And I'll find the 3 places you're losing money.
Not vague feedback. 3 specific spots.
Then I'll show you the specific fixes, opportunities and best next steps.
These are usually small things. One different question in discovery. One sentence moved earlier. One line in your follow-up email.
That's the difference between "I need to think about it" and "take my money."
What you walk away with:
- The 3 specific moments your calls are leaking revenue
- The opportunity potential you have based on your current metrics.
- A clear read on whether we're a fit to work together, and a straight answer if we're not
If your premium prospects keep saying "let me think about it," this call is the right next move.
If we're a fit, here's the path.
Phase 1
The Sales Call Makeover
You clear what's in the way, and our AI builds your full Signature Sales Script section by section: rapport, discovery, the Bridge, the temperature check, the invitation.
By week four you've practiced your script with a partner and used your words on real calls.
You'll also take the exact language from your script straight into your marketing.
Phase 2
The Sales Breakthrough Experience
Objection mastery, the anti-ghosting follow-up system, and lead generation.
Plus the systems that make all of it repeatable without you.
Weekly coaching calls. Call reviews. Like-minded and supportive community of women.
We'll answer any questions about this on your call.
Why your sales call is the foundation of your marketing
Almost everyone has this backwards.
The thinking usually goes:
I need more leads. Once I have more people on calls, I'll figure out what to say to them.
But think about it for a second. If you can't clearly explain your value to one warm human being who is already interested and already wants to buy, how is a caption going to do it for a stranger who's never heard of you?
Your sales conversation is the foundation of your marketing. Not the other way around.
Here's what happens when our clients nail their words on the call: they take those exact phrases and put them into their emails. Their Linkedin and Instagram posts. The way they introduce themselves at networking events.
And their pipeline starts filling with the right people.
Fix the call, and the marketing fixes itself. It doesn't work in reverse.
Confidence isn't a personality trait
Confidence on a sales call isn't a personality upgrade you have to earn.
It's what shows up automatically when you know exactly what to say, how to say it, and when.
Our clients tell us the calls they used to overthink are now the part of the week they look forward to. Not because they became different people, but because they stopped improvising.
Questions we get
What is the Sales Breakthrough Call?
It's a free 45-minute call with Lauren Shaw, co-founder of The Sales Breakthrough Experience. She reviews how you currently run your sales calls, identifies the 3 specific places you're losing money, and shows you exactly what needs to shift to get more sales over the finish line.
Who is this for?
Women coaches and consultants selling offers between $2,000 and $50,000+ who are already taking sales calls and already closing some of them.
This isn't for anyone who doesn't have a proven offer. It's high-leverage tweaks to a sales process that already works, so it converts at a rate that matches your expertise.
Does the AI do the selling for me?
No. At premium prices, people buy people. Real human connection closes those deals, and nothing replaces you in that conversation.
Your AI sales coach makes you the person they buy. It tells you what to say, how to say it, and when, then gives you feedback on your real calls so the skill becomes yours faster.
How is this different from other sales training?
Two ways. First, speed. Most sales coaching promises steady growth over months or years. Because your AI coach gives you feedback on every real call, our clients see breakthroughs measured in calls, not quarters.
Second, you get 2 skills for the price of one set of hours. You get great at premium sales, and you get fluent in AI at the same time, because the AI is how the sales training gets delivered.
Not ready for a call? Start here.
The Quantum Breakthrough Gem: Identify the #1 story you're telling yourself that's blocking you from selling more and get the shift to release it for good!